総合研究大学院大学メディア社会文化専攻「心理評価論」講演会
・日時 8月12日（火）15:00-17:00
・場所 メディア教育開発センター研究棟8階 総研大講義室
http://www.nime.ac.jp/access/index.html
・講演者
Dr. Joseph A. Meloche
Lecturer
Faculty of Commerce
University of Wollongong
Australia
（現在、関西大学人間活動理論研究センター Visiting Researcher）
・講演題目
An Introduction to the applied use of Q Methodology to Support HCI
・講演要旨
This presentation discusses the use of Q Methodology in the context of exploring how systems, computers, networks and information needs are conceptualised by the different participants in there chain of use. HCI should be informed by human understandings,that are based on substantive research that is capable of exploring such understandings and perceptions. This presentation describes and suggests the use an established methodology for the examination of human perceptions, Q Methodology, and briefly discusses its potential for use in Human Computer Interaction.
The origins of Q Methodology extend back to 1935 when invented by William Stephenson. Since that time Q Methodology has been frequently associated with quantitative forms of analysis due to its involvement with factor analysis of Q-sort technique. However it is its ability to reveal subjectivity, people's views, attitudes, opinions, understandings, and experiences that accounts for its increasing popularity in a range of innovative studies. Q Methodology differs from conventional factor analysis in that with Q the factor represents the variance that is common to the people associated with the factor (Brown, 1980). The use of this methodology has recently been applied to the development of Web Based information services and to the development of a WIKI in an industrial research unit.
The presentation briefly introduces Q Methodology and gives an example of it application including a Concourse, A Sort and examples of the type of results that it obtains.
・講演者紹介ページ
http://www.uow.edu.au/commerce/smm/mgmt/mgmtstaff/UOW010749.html
・使用言語 英語
・参加費 無料
飲み物などは、各自でご用意ください。
・問い合わせ先
メディア教育開発センター 研究開発部 高橋秀明
〒261-0014 千葉市美浜区若葉2-12
電子メール <hide@nime.ac.jp>
